Great leaders hold their audience with the power of their words and capture the imagination with their stories.

“Leaders make full use of the power of language.”
~ Kouzes and Posner

If you want to be a great leader, find a way to become great at story telling, public speaking and writing.

“If I went back to college again I’d concentrate on two areas: learning to write and to speak before an audience. Nothing in life is more important than the ability to communicate effectively.”
~ Former US President, Gerald Ford

In essence, leaders communicate effectively!