Purpose: Great Leaders Start With WHY To Enable Others To Act!

Written By: Kevin Watson

January 20, 2017

Purpose: Great Leaders Start With WHY To Enable Others To Act!

Jan 20, 2017Leadership Development

Kevin Watson

Kevin Watson

Director & Lead Coach

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Many people have yet to figure out their purpose – and it’s holding them back!

Ever wondered what sets great leaders apart from the rest?

In his popular TED Talk, Simon Sinek presents the idea that leaders start with the WHY before explaining the HOW.

As Simon explains, everyone knows WHAT they do and HOW they do it, but few are able to clearly articulate WHY, their purpose or reason.

In his keynote, Simon explores why Apple, Martin Luther King, and the Wright brothers have been successful whilst others have not.


Efforts and courage are not enough without purpose and direction.John F. Kennedy


 

With his model, Golden Circle, he goes on to show that all great leaders and organisations begin with a compelling purpose, the WHY, then the HOW and finally the WHAT.

Take a look at the video below to learn more:

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